Description
The food truck industry is booming, offering chefs and entrepreneurs an exciting way to serve up unique cuisine with lower startup costs than a brick-and-mortar restaurant. This course provides a practical, step-by-step roadmap to starting and growing your own food truck business. You’ll begin with foundational planning—business models, menu development, kitchen layout, and selecting the right vehicle. The course walks you through legal requirements including health permits, vendor licenses, insurance, and zoning regulations. You’ll learn how to equip your truck for efficiency and safety, as well as budgeting strategies for startup and operational costs. Branding and marketing play a major role, so you’ll explore how to create a compelling food truck brand, design your logo and wrap, and develop a digital presence. Modules on social media, influencer partnerships, email lists, and location-based marketing help you attract a loyal customer base. The course also covers route planning, POS systems, staffing, catering gigs, and how to scale operations over time. By the end, you’ll have a comprehensive business plan and marketing toolkit to hit the ground running and keep your food truck rolling toward success.
Rotimi –
What I loved most was how practical it was. From choosing the right equipment to scouting locations—it felt like getting advice from someone who’s done it all.
Lilian –
I took this course to help a friend launch his food truck, and I was blown away. The branding and promo strategies alone are worth the price.
Ogbonna –
I started with a weekend setup and thanks to this course, I now operate full-time with consistent income. The real-world examples and budget planning tools were game-changers.
Faiza –
I had the recipes but no business knowledge. This course helped me build a real brand and use social media to grow a loyal following. It’s the perfect blend of food and strategy.
Adejoke –
This course walked me through every step—from permits to pricing. I launched my taco truck with confidence, and the marketing tips brought customers from day one!